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Sr. Mgr. Field Mktg Strategy-739423
at Microsoft Corporation in Redmond, WA
Description:
collaborating across corporate and field stakeholders in the orchestration of how Microsoft reaches IT Decision Makers around the world? Are you passionate about working closely with field marketers worldwide to execute marketing that delivers measurable business results?
If so, the WW Enterprise Marketing team has a compelling new position in need of a resourceful leader and self-starter with a passion for field marketing and proven competency in managing systems and processes, organizational agility, impact and influence, and drive for results.
Description:
Member of the WW Field Enterprise Marketing team, responsible for supporting worldwide marketing strategy and execution through field capacity planning and efficacy analysis for the portfolio of engines engaged across subsidiaries in reaching enterprise ITDMs. Role will work in close cooperation with the EM Customer Engagement Strategy Manager, WW EM engine owners, and field Enterprise Marketing Leads on the development of an Enterprise Marketing Execution Framework, and will then own landing adoption of this framework across subsidiaries and leading its ongoing orchestration throughout the annual marketing rhythm. This includes how WW Enterprise Marketing forecasts, plans, analyzes, reports and measures enterprise field marketing capacity and activities across subsidiaries.
Specific Responsibilities include:
• Contribute to development of EM Execution Framework as a key v-team member, including:
o Assessing current engine landscape based on target audience, objectives and reach
o Building a model that scales based on subsidiary size and resources
o Developing reporting to optimize engine return on marketing impact (ROMI)
• Educate and enable the field on the new framework
• Identify and implement underlying data capture and reporting requirements
• Work with the Field EMLT to determine planned marketing engine use and capacity for the fiscal year (FY12) across A13+Russia/Brazil
• Collaborate with Field EMLT to forecast audience targeting, reach, frequency and timing of FY12 customer contact across subsidiaries and engines
• Provide field feedback to WW EM campaign and engine owners on specifications for corp-provided engine BOMs, in partnership with WW MIB owner
• Gather and communicate engine KPIs to field, and ensure consistent capture of engine performance data
Qualifications:
• 7-10 years of marketing strategy and execution experience, including field marketing experience
• Experience project managing and landing initiatives in an international context
• Proven competency in managing systems and processes, organizational agility, impact and influence, and driving for results
• Self-starter who can turn strategic concepts into detailed plans in a fast paced environment
• Outstanding project management skills and track record of operational excellence.
• Excellent written and verbal communication skills
• Experience delivering results in a global environment with culturally diverse stakeholders
• BA degree required
WWEPGJOBS
MKG:EPG
Apply Online at:
http://www.microsoft-careers.com/search?q=739423
collaborating across corporate and field stakeholders in the orchestration of how Microsoft reaches IT Decision Makers around the world? Are you passionate about working closely with field marketers worldwide to execute marketing that delivers measurable business results?
If so, the WW Enterprise Marketing team has a compelling new position in need of a resourceful leader and self-starter with a passion for field marketing and proven competency in managing systems and processes, organizational agility, impact and influence, and drive for results.
Description:
Member of the WW Field Enterprise Marketing team, responsible for supporting worldwide marketing strategy and execution through field capacity planning and efficacy analysis for the portfolio of engines engaged across subsidiaries in reaching enterprise ITDMs. Role will work in close cooperation with the EM Customer Engagement Strategy Manager, WW EM engine owners, and field Enterprise Marketing Leads on the development of an Enterprise Marketing Execution Framework, and will then own landing adoption of this framework across subsidiaries and leading its ongoing orchestration throughout the annual marketing rhythm. This includes how WW Enterprise Marketing forecasts, plans, analyzes, reports and measures enterprise field marketing capacity and activities across subsidiaries.
Specific Responsibilities include:
• Contribute to development of EM Execution Framework as a key v-team member, including:
o Assessing current engine landscape based on target audience, objectives and reach
o Building a model that scales based on subsidiary size and resources
o Developing reporting to optimize engine return on marketing impact (ROMI)
• Educate and enable the field on the new framework
• Identify and implement underlying data capture and reporting requirements
• Work with the Field EMLT to determine planned marketing engine use and capacity for the fiscal year (FY12) across A13+Russia/Brazil
• Collaborate with Field EMLT to forecast audience targeting, reach, frequency and timing of FY12 customer contact across subsidiaries and engines
• Provide field feedback to WW EM campaign and engine owners on specifications for corp-provided engine BOMs, in partnership with WW MIB owner
• Gather and communicate engine KPIs to field, and ensure consistent capture of engine performance data
Qualifications:
• 7-10 years of marketing strategy and execution experience, including field marketing experience
• Experience project managing and landing initiatives in an international context
• Proven competency in managing systems and processes, organizational agility, impact and influence, and driving for results
• Self-starter who can turn strategic concepts into detailed plans in a fast paced environment
• Outstanding project management skills and track record of operational excellence.
• Excellent written and verbal communication skills
• Experience delivering results in a global environment with culturally diverse stakeholders
• BA degree required
WWEPGJOBS
MKG:EPG
Apply Online at:
http://www.microsoft-careers.com/search?q=739423
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Published at 22-11-2010
Viewed: 90 times
Viewed: 90 times